We Champion Secure Digital Impact in Sport
We help leaders in the global sporting industry make confident, informed decisions on their risks, investments and business outcomes powered by effective data, AI and network cybersecurity strategies.
In today's digital, data-driven economy, sporting organisations continue to accelerate cloud-native ecosystems and GenAI adoption, as they seek new digital revenue streams, invest in innovative hyper-personalised engagements with sports fans, upgrade stadium physical infrastructure to digital ‘smart venues’, and pursue athlete competitive advantage.
This is fundamentally transforming the way sports fans, coaches, athletes and journalists experience sport. Secure ‘data-at-scale’ is the ‘lifeblood’ of this new sporting reality.
The criticality of a robust data and network cybersecurity posture to 1) enable ‘data at scale’ for new monetisation opportunities and 2) protect against the AI-powered cybercriminal, is not yet fully recognised, which is creating significant value dilution and business risk in sport.
As Gen Z and Alpha sports fans mature, they are projected to continue their heavy online media consumption. They no longer want to watch linear feeds of live sporting events. Instead, they seek immersive, personalised and shared experiences, across multiple platforms, whether at the live game or streaming at home.
80% of Gen Z & Millennial sports fans want digital access to the same statistics, analysis, and replays at their live stadium game experience, that they get whilst streaming sports at home.
By enabling digital, live sporting experiences, franchises, rights holders and broadcasters have seemingly limitless, creative new revenue possibilities.
★ 90% of CEOs are worried their organisation will be a victim to a catastrophic cyberattack by 2025, yet …..
★ 44% of CEOs do not view Cybersecurity as a strategic enabler to their business.
★ Only 30% of sporting organisations have robust digital strategies in place.
Consequently, the necessary enterprise investment priorities may be misguided, placing the new digital sporting business models at risk.
Sport organisations will continue to pivot to cloud-based solutions, yet cloud remains the dominant attack vector for the ‘AI-weaponised’ cybercriminal.
In the last 12 months,
★ 80% of data breaches occurred on cloud assets.
★ 79% increase in ransomware attacks.
★ 98% % of organisations store sensitive data across multiple locations, including on-premise, public cloud, SaaS apps, private cloud & end points.
★ 95% of organisations are already GenAI tools, such as ChatGPT, yet 23% admit to no monitoring of their usage
Shifting from an uninformed, defensive mindset to confidently growing new digital revenues in the era of AI-augmented cyber threats is challenging… so we created unique, strategic advisory consulting frameworks for the global sporting industry to focus on secure digital value creation.
We Believe There is a More Constructive TIAKI Way to Value
Our AI-augmented consulting frameworks connect the entire digital sports industry value chain. We work alongside your teams to provide rapid, risk-based maturity assessments and roadmap recommendations across data, AI, network cybersecurity and risk to define powerful, secure digital business models in the global sports industry ecosystem.
We are the business side of network cybersecurity, data, AI and digital in the global sports industry.
Our TIAKI Difference
Value creation from data, AI and cybersecurity
We’ve created unique, strategic advisory consulting frameworks, augmented with AI-insights and accelerators, to deliver cybersecurity-powered digital value creation in the global sporting industry.
We bring deep network cybersecurity transformation expertise, pioneering digital thought leadership, commercial sports rights knowledge, established relationships with the leading technology platformization vendors, operational insights from our network-native cybersecurity background, data-driven insights from big tech brands and proven C-suite consulting experience from tier 1 consulting firms.
Who We Work With
Redefining strategic advice across the sport digital ecosystem
We work with pioneering management teams across the sport ecosystem who seek differentiating, digital value propositions for sports fan engagement, ground-breaking game-management, competitive edge and disruption of the traditional sports value chains in order to achieve breakthrough returns.
We engage with the C-suite at sporting organisations and key stakeholders in the sporting value chain, such as sports broadcasters, sponsors and investors, to co-develop digital, data, AI and cybersecurity strategies for business growth, whilst ensuring their data-at-scale is secure through risk-based cybersecurity operations.
We specialise in helping sports franchises with private capital funding (and their investors) achieve their ambitious goals.
Our Advisory Board
The TIAKI team bring deep expertise from across the global sport ecosystem including sports media rights, sports broadcasting, technology, data, AI and cybersecurity.
We have an uncompromising focus on championing bold ideas and unique value propositions in the sport value chain. Our team are passionate advocates for enabling sustainable competitive advantage in the digital sport economy. We care deeply for you and your success.
David Andrew
Founder & Lead Partner
Stockholm
Clive Richards
Global Sports Rights Expert
London
Erlinda
Sports Media Expert
Paris
Jon Andrew
Private Equity Expert
London
David Gontharet
Cybersecurity Expert
Paris
Edward Schulze
Data Expert
Stockholm
David Andrew
Founder & Lead Partner
Stockholm
Clive Richards
Global Sports Rights Expert
London
Erlinda
Sports Media Expert
Paris
Theo Bergqvist
Data & AI Expert
Stockholm
Boris Bulajic
Cloud & Data Expert
Copenhagen
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We work with bold leaders seeking to differentiate their digital future in global sport empowered by data, AI and cybersecurity. Together, we achieve exceptional outcomes.
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Featured Insights: TIAKI’s most inspiring thought leadership to keep you ahead of the pack on data, AI and cybersecurity trends redefining the future of sport.